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Hello, I'm Madison!
A creative & strategic marketer with a passion for innovation, breaking the norm, and creating cool stuff.
I enjoy fast-paced, hands-on work environments, where I can work cross-functionally to execute GTM plans. I'm skilled in driving engaging marketing initiatives that drive awareness, adoption, and retention in both B2B and B2C spaces.
My passions include creating unparalleled user experiences and amplifying product potential. I'm happiest in a collaborative culture launching new products that inspire users and growing companies to scale.
Interpersonal Communication
Cross-Functional Leadership
Creative Problem Solving
Growth and Development
Strategic Planning
ACCOMPLISHMENTS & PROJECTS
WORKOUT COMPANION APPS
STANDALONE APPLE WATCH FITNESS APPS
LOS ANGELES, CA
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Organically grew B2C apps to 125K downloads in 6mo
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Launched B2B white-label solutions for gyms & studios
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Optimized keyword rankings, jumping from 500 to top 5 ranking
PK REWARDS
B2B & B2C MOBILE FITNESS APPS
LOS ANGELES, CA
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Increased onboarding conversion from 50% to 76%
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Spearheaded B2B corporate wellness program
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Launched partnership with YMCA & Fit Body Bootcamp
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Decreased CPI to $1 across ad platforms
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Implemented segment-targeted in-app purchase resulting in an overall revenue boost of 25%
BUYERLY (SaaS)
CONNECTED PRODUCT FOUNDERS WITH RETAIL BUYERS
THOUSAND OAKS, CA
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Increased awareness and adoption by 25%
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Crafted numerous engagement material including ebooks, quizzes, social media and more
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Assisted in the acquisition of new leads
BIOCHAR (Gardening Product)
GARDENING PRODUCT: RETAINS WATER & DECREASES CO2
THOUSAND OAKS, CA
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Won growth hacking competition to launch this product
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Directed a team of 4 (+ oversaw entire team of 15)
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Increased brand awareness by 50% through implementing events, ads, podcasts, etc
EVENT PRODUCTION (Italy)
ART SHOWS + 6-COURSE DINNER EVENTS
FLORENCE, ITALY
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Created and tested food and wine pairing list
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Hosted between 50-250 people at a time
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Assisted in logistics, interior design, and setup/takedown
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Entertained guests with opening, mid and closing speeches
BILLABONG EVENT
6TH ANNUAL DESIGN FOR HUMANITY FUNDRAISER
LOS ANGELES, CA
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Acquired high-profile celebrities and bloggers to attend
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Hosted at the legendary “NY Street” backlot of Paramount Studios in Hollywood
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5,000+ people attended and raised $111,000 for the Chiptole Cultivate Foundation
PTCH (Acquired by Yahoo!)
SOCIAL VIDEO-SHARING APP (DREAMWORKS ANIMATION)
BURBANK, CA
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Assisted in QA and UX testing
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Presented findings to COO, CEO, and Head of Product
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Conducted marketing research for user segments
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Acquired by Yahoo! in 2014
My Work
Contact Me
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